Developing relationships with new clients is one thing but keeping them can be a whole other ball game. When you gain new business you need to do a certain amount of upkeep to maintain the relationship and keep the lines of business open for future client recommendations as well as more business with said client. To that end, companies now need to ‘woo’ their clients old and new so that the relationship and communications do not stagnate and die off.
Most companies have certain things that are unique to them that they do to keep clients interested and this ranges from fruit baskets to cigars to dinner on a waterfront yacht for that extra blast of pizzazz. Ideally as a company, there would be yearly outings as well as a monthly/quarterly ‘touch base’ exercise with clients on a rotation so that there is never any confusion about loyalty and interest. This keeps clients happy and feeling appreciated in the business and then they in turn trust that they can make the correct recommendations for future information.
There are some ideas here to woo, or continue to woo, new clients and hopefully these can inspire for new ideas!
- If you’re looking for a fantastically posh idea for a business hobnob day out, shooting is right up there. An exhilarating day out without necessarily needing a huge budget as shooting doesn’t have to be expensive. Of course, if you have a bigger budget chucking in a castle or stately home sleepover with a Michelin star restaurant attached won’t hurt your cause. You don’t have to know how to shoot either, as you can be taught no matter your skill level.
- You may not be the type of business who can take clients to a festival of some sort, whether music or food, but if you are a little more laid back then taking a group of clients to a days festival is an excellent idea for a fun day. The benefit here is not being cooped up in a room with everyone but being more free and allowing yourselves to relax in each other’s company. Food festivals especially are huge for corporate mingling as tasting high quality food together and being able to do business over a glass of bubbly or some dinner are definitely a big plus!
- An old favourite for doing business but doing it over a round on the green is an excellent way to talk and discuss deals. Most gentlemen who play golf tend to also use it as a way to discuss new purchases like clubs and a new battery golf trolleys. A strong golf game and a good chat are business builders and excellent mingling tools.
- Learning to play polo as a team is an adrenaline-charged way to build a great relationship. Imagine the banter at the meetings after the day you would have playing polo and learning to play together! You’d be raving for weeks at the team building and competitiveness of the sport and allowing your clients to win wouldn’t hurt at all.